Walmart and Toys ‘R’ Us most talked about brands on Facebook on Black Friday

New York -- Facebook said referral traffic to retail sites from Facebook on Cyber Monday increased 240%, compared to average referral traffic for the last several Mondays.

Among  U.S. retailers, Walmart, Toys “R” Us, Macy’s, Amazon and Converse were the five most talked-about brands on Black Friday, according to Facebook’s People Talking About metric.

The biggest increases in referral traffic was experienced by Harry & David’s, up 11,425%, 1-800-Flowers (5,477%) Finish Line, (1,213%) Coldwater Creek (1,084%) and American Girl (695%).

As consumers hunted for the best Black Friday deals, the malls most checked-in to in the U.S. via Facebook were: Westfield Valley Fair, Santa Clara, Calif.; Bellevue Square, Bellevue, Wash.; Westfield Brandon, Brandon, Fla.; Westfield MainPlace, Santa Ana, Calif.; and Westfield Annapolis, Annapolis, Md.