Walgreens launches loyalty program with online sweepstakes

Deerfield, Ill. -- Walgreens said that customers can begin online enrollment into its new customer loyalty program, Balance Rewards. Customers who join online before the official program launch on Sept. 16 will have a chance to enter the chain’s 10 Million Point Giveaway sweepstakes. 

“We are initially opening enrollment in one of the most important programs in Walgreens history through online and mobile technology as a testament to the company’s legacy of innovation,” said Graham Atkinson, Walgreens senior VP and chief experience officer.

During the online enrollment period, Sept. 6 – Sept. 15, customers who join Balance Rewards will have a chance to enter into the sweepstakes. Customers can earn additional entries into the sweepstakes by referring friends and family to the program.

A key component to the online enrollment period is the release of the new Balance Rewards mobile card as part of the Walgreens mobile app.