Wal-Mart to launch its own branded wireless service

Bentonville, Ark. Wal-Mart on Monday announced it will launch its own branded mobile service that will run on T-Mobile’s national network. The new Walmart Family Mobile service will offer unlimited calling and texting at $45 per month for the first line and $25 for each additional line for the family.

The new service is a monthly post-paid plan available without a contract or multi-year commitment. It will work like a traditional contract-based plan, where families pay a bill at the end of the month, but it will not come with a contract requirement or early termination fees.

"This plan provides families with the flexibility to connect with each other without surprise charges and with the added benefit of one of the most trusted wireless network providers,” said Greg Hall, VP merchandising, Walmart U.S.

The service will be sold exclusively by Walmart in nearly 2,500 stores starting Sept. 20.

“Walmart is known for great value and we're pleased to offer our robust network of nationwide coverage for Walmart Family Mobile," said Jim Alling, COO,T-Mobile USA. "This new service is an innovative approach, offering post-paid customers a low-cost alternative for unlimited voice, messaging, web and inexpensive international calling."