Vitamin Shoppe enters Canada under new Vitapath banner
Toronto -- Vitapath, a subsidiary of U.S.-based Vitamin Shoppe, has opened its first two Canadian stores in the greater Toronto area in Newmarket and Leaside. The company expects to expand its retail stores under the Vitapath banner across Canada, with additional locations expected to open later in 2013.
A specialty retailer of nutritional products ranging from vitamins, minerals and sports supplements to homeopathic remedies, health and beauty aids and more, Vitapath stores feature over 6,300 products from more than 300 brands, including Vitapath's own private label brand. Store associates are called “Health Enthusiasts.” In addition, Vitapath offers certified in-store health practitioners and nutritionists in-store.
"Canadians take an active interest in their health and wellness and Vitapath offers a comprehensive selection of products in a one-stop shopping environment," said Vitamin Shoppe CEO Tony Truesdale. "Our focus on engaging in one-on-one dialogue and providing expert knowledge and personal service through our Health Enthusiasts and in-store nutritionists will make us a trusted source for our customers."
Vitamin Shoppe has more than 570 retail locations across the United States.