Visa in deal with ROAM to increase retailers’ acceptance of mobile payments

New York -- Visa Inc. has entered into an agreement with mobile commerce provider ROAM, an Ingenico company, to enable merchants of all sizes to accept electronic payments using mobile technology. The companies aim to displace cash payments by expanding the reach of electronic payments to new merchant categories, and by making it easier for merchants and acquirers to take advantage of secure mobile acceptance solutions.

ROAM is a provider of mobile acceptance technology, delivering hardware peripherals, applications, and services that enable merchants to realize the benefits of electronic commerce. As part of the agreement with Visa, ROAM will participate in the Visa Ready Partner Program and has agreed to bundle its mobile point-of-sale hardware peripherals with Visa’s acceptance solutions to offer merchants globally a cost-efficient and secure way to accept card payments.

“Displacing cash payments with the security and efficiency of electronic payments continues to be a primary driver of growth for the global payments industry,” said Jim McCarthy, global head of product Visa Inc. “Visa, through its mPOS partner program, is committed to accelerating the use of mobile technology to enable merchants worldwide to accept Visa payments. Our agreement with ROAM will help us reach that goal globally.”