Uniqlo’s Manhattan Flagship
Uniqlo’s, the expansion-minded Japanese apparel retailer, has opened its largest store in the world, an 89,000-sq.-ft., three-level flagship on Fifth Avenue in New York City.
Designed by the cutting-edge Japanese firm Wonderwall, the new Uniqlo is sleek and futuristic. It is massive in scale, with 100 fitting rooms, 45 checkouts, 100 LCD and LED screens, four glass elevators and an escalator that takes customers from the entry directly to the third level, which is the main selling floor.
The store’s modern aesthetic and high-tech feel is enhanced by an cutting-edge audio/visual system that includes custom LED video installations in the glass elevators and storefront windows and LED “tunnel ticker” displays. Music emanates from speakers hidden from view within store columns as customers ride the escalators. (The audio/visual installation was developed by PlayNetwork in conjunction with partner D3 LED.)
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