Toys ‘R’ Us to open FAO Schwarz pop-up stores
Wayne, N.J. Toys “R” Us said Wednesday that it will open 10 FAO Schwarz pop-up stores for the holidays, a move that dovetails with the toy retailer’s recent announcement that it is opening 600 Toys “R” Us pop-up stores in time for the 2010 holiday season.
Toys “R” Us, which bought the assets of FAO Schwarz after it filed for bankruptcy protection in 2009, already has an in-store section for FAO Schwarz-branded toys. The new FAO pop-up stores, two of which have already opened, will be at high-end malls such as Aventura Mall in Aventura, Fla.
"In a difficult economy, the smart thing to do is push forward," CEO Jerry Storch said.
The pop-up stores are slated to close in January, but Storch said there is a possibility they could remain open.