Town Shoes teams with Jesta I.S. on e-commerce solution

Montreal -- Jesta I.S. said Monday it has expanded its relationship with Canadian shoe store operator Town Shoes, parent to the Sterling Shoes, Shoe Warehouse and Freedman Shoes banners, to include the implementation of the multichannel order management capabilities delivered by Vision E-DOM.

In deciding to implement Jesta I.S., Town Shoes will further leverage its existing IT infrastructure, at the backbone of which are Vision’s foundational Merchandising ERP and POS systems.

“We were looking for a fully integrated and dynamic multi-channel order management solution to efficiently fulfill our web orders by drawing from our in-store inventory,” said Peter Gerhardt, CFO, Town Shoes.

The implementation of Vision E-DOM will improve Town Shoes’ web order fulfillment and shipment time matrices to increase customer loyalty, added Gerhardt.

Town Shoes required a multichannel order fulfillment solution that would seamlessly leverage a common pool of inventory for both online and brick and mortar channels. Vision E-DOM reduces shipping times by executing orders from store locations closest to the customer while providing real-time visibility and tracking to both Town Shoes and their customers.