Tommy Bahama in deal with FiftyOne Global Ecommerce to expand global reach

Seattle -- Tommy Bahama has partnered with FiftyOne Global Ecommerce, a provider of global e-commerce services to U.S. retailers, to immediately expand the Tommy Bahama’s international reach by delivering goods to 100 countries around the globe.

“We're very excited about our partnership with FiftyOne and the opportunity to ship to 100 countries,” said Doug Wood, President and COO of Tommy Bahama. “The launch of this next phase in our international strategy will give Tommy Bahama the ability to reach more customers around the world with our relaxed lifestyle message.”

The retailer started its international expansion earlier this year with the opening of retail stores in Macau and Singapore. Additional locations are planned for Hong Kong, Tokyo and other markets. The partnership with FiftyOne expands Tommy Bahama’s international reach. It gives ecommerce customers the opportunity to shop for Tommy Bahama products, and to purchase and checkout with automatic currency conversions, local payment options and landed cost delivery guaranteed to more than 100 countries globally. FiftyOne also assists in key site optimization and localization, and cross-border delivery and import processes.