Target partners with CNET to offer expert product reviews on electronics

Minneapolis -- Target Corp. announced a partnership with CNET – a top website for consumer electronics and tech news – to provide guests with CNET Editors’ Picks for Target, in time for the holiday season. The collaboration is part of a larger, ongoing partnership between Target and CNET.

Beginning Nov. 11, Target guests can shop the electronics department with even more confidence and ease thanks to unbiased expert reviews that will appear with select electronics items both on-shelf at all Target stores nationwide and within the “Expert Review” tab on Target.com.  

“We want our guests to think of Target first when it comes to their consumer electronic needs,” said Scott Nygaard, VP merchandising, electronics at Target. “We know our guests find expert reviews helpful when making purchasing decisions; as the respected industry expert, CNET was a clear choice to provide this expertise to Target’s guests.”

The new feature will include 25 product reviews across Target’s electronics department. CNET editors rated products based on ease of use, style and value. The product reviews will be clearly visible in stores, with on-shelf signage prominently featuring the CNET logo and qualifying criteria, such as “Best first digital SLR” for the Nikon D3100. Shoppers can use the QR code on the signs to access the full product review on the chain’s website.