Target names marketing head

New York -- Target Corp. on Monday named Jeffrey Jones as executive VP and chief marketing officer, effective immediately. He succeeds Michael Francis who left the company in October to join J.C. Penney.

Jones, 44, most recently served as partner and president of McKinney, a Durham, North Carolina-based advertising agency. Prior to that, he held several leadership positions at Gap, including serving as executive VP and chief marketing officer where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication.

“Not only does Jeff have a proven track record of success in both the development and execution of countless marketing campaigns but Jeff is also a passionate, dedicated leader who understands the importance of working as a team,” said Gregg Steinhafel, chairman, president and CEO of Target. “Marketing is a key differentiator for Target and I am confident that under Jeff’s stewardship, we will continue to build on our long history of surprising and delighting our guests.”