Target makes a splash with pop-up in Grand Central Station
New York -- Target is celebrating the launch of Sonia Kashuk's new line bath and body products collection with a larger-than-life art installation and pop-up store in New York City's Grand Central Station. The centerpiece of the space is a gleaming white bathtub on a platform that is raised some eight feet off the floor. A live model sits in the tub, which is surrounded by bubble-like balloons.
The new line, which includes shower gels, body lotions, loofas and shower caps, is on display in the pop-up and available for sale.
In tandem with the launch, the brand is running an Instagram contest: Four winners who tag #skbody will be entered to win "a full scent family of products."