Target, Best Buy Launch Innovative Gift Cards
Minneapolis Target and Best Buy are taking their holiday gift cards to a whole new level.
Target's new WOW! gift card includes a disposable 1.2-megapixel digital camera with 8MB of on-board memory that can hold about 50 images. The digital camera runs on AAA batteries, includes a USB cord, software, instruction manual, and has a self-timer.
Shoppers must purchase a $50 gift card to get the digital camera. However, the card also includes a gift voucher for 40 free prints.
Best Buy’s holiday gift card focuses on music with its built-in speakers and a mini-headphone jack. Consumers can plug it into their MP3 players, as well.
Shoppers also need to purchase a $50 gift card to get the special-edition speaker card.