Target’s holiday plans include new price match and more in-store digital capabilities
Minneapolis -- Target announced that, for the first time ever, it will offer shoppers the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.
Additionally, Target is also extending its in-store digital capabilities for the holiday season, has extended the timeframe for its price match policy for the holiday season, and new this year, the policy includes Target.com. If a guest purchases a qualifying item at Target stores between Nov. 1 and Dec. 24, and then finds it for less at Target.com or in a local competitor’s printed ad, Target will match that price.
Target is also extending its in-store digital capabilities for the holiday season. Customers can shop from television spots, bus shelter ads and catalog pages by using their mobile phones to send a text or scan a QR code. Target’s “shoppable” holiday advertising begins Nov. 7.
Also, free WiFi is now available in all Target stores. The service will provide better access to Target’s mobile app, and enable guests to redeem Target mobile coupons and scan QR codes throughout the store.
QR codes will be displayed alongside each of Target’s top toys, allowing guests to purchase this year’s 20 hottest toys from their mobile phones and have them shipped for free to anyone, anywhere in the U.S. QR codes are also now found in the shoe section at Target stores, giving guests another opportunity to easily purchase the shoes they love in the right size and color.
Target is also piloting wayfinding technology in a small number of stores, including all new CityTarget locations, where guests’ smartphones can recognize their location in a Target store and help guide them to products.
In another holiday extra, shoppers with Target-branded debit and credit cards will receive an extra 30 days on the retailer's existing return policy on nearly all purchases paid with the card at stores and online.