Survey: Shoppers expected to spend more this year for Father’s Day

Washington D.C. Americans will spend slightly more this Father’s Day, according to the National Retail Federation’s 2010 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch.

The average person will spend $94.32 to celebrate the holiday this year, up from $90.89 last year. Total Father’s Day spending is expected to reach $9.8 billion.

The survey found that 39.9% of those celebrating the holiday this year would treat him to a special outing, such as dinner or brunch. The survey also found that 36.7% would give him clothes as gifts.

Others will shell out $1.2 billion on electronics; $749 million on greeting cards; $578 million on tools or appliances; $550 million on home improvement or gardening tools; and $400 million on automotive accessories. Three-out-of-10 (31.2%) will give dad a gift card, spending an estimated $1.2 billion on those purchases.

“A slight uptick in Father’s Day spending is another sign people are starting to open up their wallets again,” said NRF president and CEO Matt Shay.

When it comes to where people will purchase their gifts, discount stores (34.4%) and department stores (34.1%) will see the most traffic. Specialty stores (26.4%), online (20.5%) and specialty clothing stores (7.6%) will also be popular shopper destinations, the survey said.