Survey: Amazon is top mobile commerce partner
Chicago -- Amazon ranks as the coolest mobile or social affiliate program, according to a survey conducted by EPiServer, a provider of multichannel digital marketing and e-commerce software. The survey was conducted among CEOs, VPs, directors and e-commerce managers at more than 94 organizations including retailers, manufacturers, wholesalers, catalogers, web-only merchants and local-retailers.
Forty-seven percent of respondents selected Amazon as the coolest mobile or social affiliate program they have seen to date, followed by eBay at 20%, and Shopkick and Wrapp each with 5%. When it comes to leveraging the partner relationships businesses require to thrive in today’s socially-enabled e-commerce landscape, Amazon surpasses eBay, Shopkick and Wrapp in popularity among industry leaders.
Despite the buzz surrounding mobile and social as the next frontiers in e-commerce, when asked in what platform they anticipate making the greatest investment in the next three to five years, 59% of respondents chose their website, 35% selected a mobile application and 22 % chose social networks.
“While e-commerce leaders appear to be making a greater investment in mobile and social platforms as a means for engaging with consumers and starting them on their way down the conversion funnel, the survey’s results demonstrate that e-commerce leaders continue to look to their website as a principal platform for completing the sale and achieving ROI,” said Bob Egner, VP product management and global marketing at EPiServer. “Our survey results show Amazon as the clear choice for mobile commerce and Facebook in social.”