Survey: 88% of retailers plan Cyber Monday specials
Washington - Retailers have big plans for Cyber Monday (the Monday after Thanksgiving), according to Shop.org’s eHoliday Survey, conducted by BIGresearch. Nearly nine in ten (88.2%) retailers will have a special promotion for Cyber Monday, up from 72.2% in 2007.
Retailers’ Cyber Monday plans are more robust this year with nearly half of companies offering specific deals (49.0%, up from 42.9% last year) and many planning one-day sales (41.2% vs. 32.9% last year) and free shipping on all purchases (21.6% vs. 15.7% last year). In addition, the majority of retailers (62.7%) will send promotions and deals to shoppers through a special Cyber Monday email.
Although many will opt to shop for holiday gifts online from home, many Americans also set aside time over their lunch hours or at the end of the day to shop online from work. According to the survey, 54.5% of workers with Internet access, or 70.1 million people, will shop for holiday gifts from the office this year. Employees most likely to shop from work include men (56.5%) and young adults 25-34 (71.8%).