Subway partners with NBC for cross-platform ads
Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.
Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.
"Million Second Quiz combines the reach of broadcast television with the frequency and engagement of on-going digital exposure," said Tony Pace, Subway global chief marketing officer. "Add the presence and personality of Ryan Seacrest and, in our estimation, it is a winner even before anyone sits in the Money Chair."