Study: One-in-three large retailers misses Christmas delivery deadline
New York – Eight of the 25 largest retailers (32%, or roughly one-in-three) failed to deliver at least one package ordered on the cutoff date to arrive before Christmas via standard shipping in a study performed by StellaService. The study involved placing three orders, one each in the East, West and Midwest regions, from each retailer.
Of 75 total orders, 12% missed the delivery estimate. All but one of these orders were shipped using UPS, which is the preferred carrier for most of the top 25 retailers. Some retailer-specific results include:
• Zappos, Nordstrom and Staples provided the latest cut-off for standard shipping, Dec. 23 (Zappos was the only to deliver in all three regions).
• QVC.com did not specify a cut-off date, so shoppers were forced to place orders much earlier than other sites with standard delivery estimates – Dec. 13.
• Two retailers, Apple and Pottery Barn, changed their cut-off dates/times for standard shipping to allow shoppers more time to order products. Apple extended by a full day and Pottery Barn extended from earlier in the day to midnight. Tiger Direct provided conflicting information on its site; actually changing the date from the 20th to the 18th and back to the 20th.