Steve Madden expands mobile strategy with new platform

Los Angeles Steve Madden and Mogreet announced the launch of a new mobile marketing platform to deliver engaging and unique consumer experiences to Steve Madden consumers directly on their mobile devices.

Steve Madden is using Mogreet's mobile marketing and messaging platform to invite consumers to opt-in to receive timely and relevant news, sales promotions, and exclusive Steve Madden content directly on their mobile phones. Consumers will be able to text various keywords will receive back relevant text, picture and video messages back on their mobile devices. The strategy is being integrated across all consumer touchpoints, including in-store, on packaging, online, via in-store television screens and direct mail.

"Our customers are using mobile more and more as a companion to their shopping experience," said Andrew Koven, president of e-commerce and customer experience, Steve Madden. "We wanted to find a way to deliver more personalized, timely and relevant information to our customers via mobile. As a brand, we strive to deliver compelling and engaging experiences to our shoppers and using pictures, music and videos delivered through Mogreet's SMS & MMS platform enable us to do this."