Starbucks mobile transactions exceed 26 million in first year
Seattle -- Starbucks has racked up 26 million mobile transactions since it launched its mobile payment program in January. Currently, the top five U.S cities for Starbucks mobile app adoption are New York, Seattle, San Francisco, Chicago, and San Jose.
In the first nine weeks of the program, there were 3 million transactions and in comparison for the nine week period starting in October, there were 6 million transactions, demonstrating a significant jump in customer adoption and use, the company reported.
Globally, the Starbucks Card program had $2.4 billion loaded onto cards during FY11, and Starbucks Cards are currently used for 1 in 4 transactions in the United States. Since the card launched just over 10 years ago, more than $10 billion has been loaded on Starbucks Cards. On the mobile front, since January 2011, there has been $110.5 million reloaded onto Starbucks Cards directly through the mobile app.
Starbucks took its mobile payment program beyond its nearly 7,000 U.S. company-operated stores and more than 1,000 Target stores to include nearly 1,000 Safeway stores in June.