Staples opens Velocity Lab to boost online growth
Framingham, Mass. -- Staples Inc. opened its new Velocity Lab, in Cambridge, Mass. The lab houses teams responsible for designing and implementing innovative new e-commerce and mobile solutions across Staples’ global business units.
The move is part of the office supply retailer’s recently announced strategic plan to accelerate growth by integrating its retail and online offerings and increasing investment in online and mobile capabilities to provide business customers with a seamless multichannel shopping experience.
“Staples is investing to provide a superior multichannel shopping experience through the use of our websites, mobile assets and stores,” said Brian Tilzer, Staples senior VP global eCommerce. “The Staples Velocity Lab is vital to the development of our e-commerce assets, as it provides a space to allow our teams to think creatively, enhancing our mobile commerce, social media and online offerings.”
Staples said it is looking to triple the size of its e-commerce and IT staff by 2014 and is adding product management, usability and creative positions as it continues to invest in the multichannel customer experience across mobile devices, desktops and stores.