Staples Canada launches multichannel back-to-school centers
Toronto -- Staples Canada has rolled out back-to-school shopping centers in both its stores and online, using both offline and online venues to promote BTS trends, technology and supplies to Canadian school children and their parents.
"We're ready to celebrate the back-to-school season with our customers," said Steve Matyas, president of Staples Canada. To put together the program, Staples Canada associates spent the past 12 months collaborating with specialists in education, major brands and other partners to develop a comprehensive collection of back-to-school products – and has made the collection available in-store and at staples.ca.
In addition, based on its research, Staples Canada developed a new website featuring tools, tips, sample lists for every grade, and information on a wide assortment of back-to-school products. The information can be found at Staples.ca/backtoschool.