Sony to Open Three New Stores
San Diego, Sony Electronics will open three new Sony Style stores this week, making a total of 15 new concept stores nationwide for the company’s fiscal year. The new stores will open at Westfield Valley Fair Mall, San Jose, Calif.; Fashion Valley Mall, San Diego; and Woodfield Mall, Schaumburg, Ill. Shoppers can test-drive a variety of Sony products in each of the approximately 6,000-sq.-ft. stores.
“We planned an aggressive rollout strategy this year and met our 15-store goal while providing a memorable and rewarding customer experience,” said Mike Fasulo, president of Sony Electronics’ eSolutions Co., which oversees the retail stores.