Six-in-10 consumers shoppers say smartphones critical for Black Friday

Nashville – Almost six-in-10 (58%) adults say their smartphone is very important for Black Friday shopping. A survey of nearly 1,000 adults by technology protection services vendor Asurion, also reveals 49% of shoppers will make Black Friday purchases from their smartphone.

For 46% of those responding, the smartphone will be their shopping assistant, providing a wealth of product information. Once that must-have holiday gift is found, 35% of those surveyed said they'll use their smartphone to save money by finding discount codes and coupons. Smartphone owners surveyed by Asurion said they already have three or four shopping applications from popular retailers on their device. Sixty-two percent say they will use those apps to make their holiday purchases

"Technology should make our lives easier and it looks like smartphones will do that this holiday season," said Bettie Colombo, Asurion spokesperson. "It's another example of the mobile lifestyle we live today. With our smartphones and tablets we can be connected from almost anywhere. On Black Friday, shoppers and retailers alike will take advantage of that connectedness."