Simon debuts mobile shopping club

Indianapolis -- Simon Property Group has launched the Simon Mobile Shopper Club. More than 180 Simon malls will now interact with shoppers who want to receive news of special deals and events on their mobile device via text messaging (SMS).

When a shopper opts-in to the Simon Mobile Shopper Club at their favorite Simon mall, they will receive alerts on special retailer sales or events, such as Santa's arrival. While at the mall, shoppers will be encouraged to interact via SMS and even play text-in games for a chance to win great prizes.

"SMS has mass reach," said Mikael Thygesen, chief marketing officer of Simon Property Group. "Although smart phones will become more ubiquitous, SMS reaches all of our shoppers who carry a mobile phone. Adding SMS capabilities completes our already robust mobile marketing platform which includes mobile apps and a mobile-friendly website.”

Simon soon plans to allow shoppers to text-in for information (such as mall hours) and will also test location-based SMS messages.