Silver Jeans Co. to expand U.S. store presence, names head of retail

Winnipeg, Manitoba -- Canadian denim company Silver Jeans Co. said Thursday it will expand its branded stores in the United States, and has created a new retail division to execute the strategy.

Silver Jeans Co. said it will launch the plan with a new store opening in early 2013, joining the only store currently open here at Park Meadows Mall in Denver.

The company has named Denise Norkus as VP of the newly formed retail division. Most recently she was VP retail at Betsey Johnson. Darren James has been appointed senior director of operations, coming to the company from Disney Stores North America.