Shelf-edge TV launches in Bloom stores

Allendale, N.J. -- Video screens delivering marketing messages and other media at the shelf level have been installed in nine Bloom grocery stores in the Washington, D.C., area.

The service, called 3GTV, is from Automated Media Services, which described it as a "first-of-a-kind media platform bringing power and communications throughout the retail store.” According to Automated, the platform also supports digital messaging at the shelf-edge, two-way communications, shopper tracking and measurement tools, and a range of future activity anticipated by current consumer behaviors.