Sears Launches WebTV
Toronto, Sears Canada Inc. launched an online shopping program called Sears WebTV – www.searswebtv.ca. Sears WebTV programs feature eight merchandise categories at a time. The programs are 30 minutes long and are hosted by designer Sandra Gayle, best known for her work on HGTV's Design Challenge.
“This new online shopping program is a key differentiator for us,” said Frank Rocchetti, senior VP, merchandising and marketing, Sears Canada. “We look forward to reviewing the data from the results in hopes that we can continue to refine the program and provide an even better shopping experience for our on-line customers while seeing a positive return on investment.”