Sears Canada unveils refreshed concept in four Ontario stores

Toronto -- Sears Canada said Thursday it will unveil a new, refreshed store concept in four Ontario locations, designed to illustrate the retailer’s renewed commitment to customer service and store experience.

The four stores – in Barrie, Belleville, Newmarket and at the Lime Ridge mall in Hamilton – will open on May 25, and will the first step to the company’s plans to transform the Sears shopping experience in Canada, said Sears.

Changes in the stores include: wider aisles, less clutter and streamlined merchandise offerings, expanded sections and, in Newmarket, improved checkout processes.

“Our goal with the refreshed stores is to create a stage for product in an authoritative way to make it easier for our customers to shop for the items they expect from Sears and to demonstrate our leadership in the marketplace,” said Calvin McDonald, president and CEO, Sears Canada.