SAS acquires marketing resource management firm Assetlink

Cary, N.C. -- Business analytics software and service provider SAS announced Tuesday that it is acquiring Assetlink, a marketing resource management firm.

According to SAS, combining its customer intelligence offerings with Assetlink’s marketing resource management solutions into an integrated marketing management platform will make it easier for marketers to plan, create and optimize marketing programs. With Assetlink, SAS helps manage and optimize marketing operations through more efficient asset management, increased measurement capabilities and improved financial reporting.

The acquisition positions SAS as a leader within integrated marketing management.