Rue21 taps PlayNetwork for customized programming

Redmond, Wash. -- Apparel retailer Rue21 has selected PlayNetwork to produce and program in-store music and messaging for 672 Rue21 retail sites in 44 states.

The rue21 stores will be the first to feature PlayNetwork’s new MC550 media player, which which enables businesses to securely deliver immersive entertainment programming featuring music, video, digital signage and branded messaging content.

“The MC550 will allow us to continually enhance our in-store branding alongside the newest fashion trends, and supports our future power media initiatives in the 110 stores we’re planning to open in the coming year,” said Dione O’Dell, director of marketing at Rue21. “This ‘up-to-date’, current stream of music complements our speed-to-market merchandise strategy providing customers with a consistent shopping experience.”

Through a customized media program from PlayNetwork, driven by the user-friendly MC550 platform, Rue21 can build brand affinity through customizable or automatic dayparting and rich mixes of music, messaging and seasonal promotions.