Rue21 launches e-commerce site

Warrendale, Pa. – Rue21 has launched its e-commerce site, Rue21.com. Prices on the site will be the same as prices in the retailer’s stores.

In honor of the launch, rue21 is hosting a "Shop & Win" contest in which five winners will receive a $50 gift card by talking about their favorite rue21 items on the Internet. Using hashtag #shoprue21.com, fans can post pictures or comments on Facebook, Twitter, Tumblr, Instagram, Pinterest, and Google+.

“The launch of our new e-commerce site marks a new chapter for our company and will be key to building our brand for the future," said Bob Fisch, rue21's president and CEO. "We have experienced great success through the growth of our brick-and-mortar stores, and we look forward to building on that success by providing our customers with the same trendy merchandise at competitive prices right at their fingertips."