Roundy’s chooses Revionics for price optimization services

New York City -- Revionics said that it has been selected by Roundy’s Supermarkets as the retailer’s price optimization provider. The supermarket chain said it will leverage Revionics' analytic services, which will provide the retailer with insight into market patterns and consumer preferences to make better, fact-based decisions.

"Our primary goal in pricing is to offer our customers the most value for their grocery dollar. Revionics offered the superior analytical and optimization tools we need to achieve our goal," said Jason Benish, Roundy's VP pricing and strategic initiatives. "Revionics' proven software-as-a-service platform accelerates installation, and their intuitive solution ensures user adoption, both enabling a rapid return on our investment."