Ross plans midwestern growth push

St. Louis -- A Ross Dress for Less executive suggested that the midwestern United States offers significant growth potential for the discounter. In an interview on the St. Louis Today website, reported Monday, the company’s VP for the midwest region Fred Shuey said that Ross’s two just-opened St. Louis stores will be joined by more.

“This is two of many,” Shuey said at a breakfast, referring to the retailer’s St. Louis debut with openings in two former Linens ‘N Things locations in Chesterfield and Fairview Heights on Friday.

The midwestern push had already begun with a 12-store opening in Chicago last fall. “When you look at a map, we’re in the form a smiley face – from Seattle to Princeton, N.J.,” Shuey said. “Now we’re going to fill in the rest of that smiley face.”

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