Rite Aid taps Provision Interactive for in-store 3D rewards centers
Chatsworth, Calif. -- Provision Interactive Technologies has entered into a multi-year partnership with Rite Aid Corp. to install Provision’s 3D Reward Centers kiosks inside select Rite Aid stores. The kiosks will generate 3D holographic videos as well as exclusive wellness+ information and Rite Aid promotions.
The project will begin with a 10-store pilot in the Los Angeles and New York markets, followed by a 200-store rollout in those same markets. Rite Aid's wellness+ customer loyalty program will be integrated into the program, allowing wellness+ members to access their account details and load digital coupons to their cards for instant savings while in these stores.
In addition to Provision's 3D holographic display, each unit also has a 2D interactive touch screen that provides consumers access to wellness+ information as well as Rite Aid promotions, rewards, coupons and product samples. Brand marketers will be able to showcase their products via 3D advertising and engage viewers via the interactive touch screen interface.
"These kiosks provide convenient access for our wellness+ members to better maximize the value they can get from our program, providing meaningful savings right at the point of purchase on featured products and services advertised on the ProVision network,” said Craig Riner, VP of marketing for Rite Aid. “They also represent another way we are trying to leverage technology in our stores to create a more engaging experience for our customers."
The kiosks are also able to print coupon offers, allowing Rite Aid and other advertisers to offer customers sales influencers at the point of purchase. The 3D holographic display projects videos in front of the screen without the need for any special glasses.