Rite Aid debuts next-generation store

Camp Hill, Pa. -- Rite Aid unveiled what it called its "next generation” Wellness store, in Lemoyne, Pa.

"We know our customers' health and wellness needs are always changing," Rite Aid COO Ken Martindale said. "As such, it's important that we change with them and are able to evolve and innovate across all areas of our operations. Here in Lemoyne, we've taken our successful Wellness store format to the next level, which we think will help us continue to be the pharmacy of choice when it comes to health and wellness information, products and services."

Rite Aid said customers would immediately notice the new look of the 4,639-sq.-ft. store, with its wood-grain paneling on the outside that the company said would add a warm and welcoming feel as they approach it. The paneling also lists features like the GNC department, 24-hour pharmacy and drive-through services.

Inside, new features include a Diabetic Diagnostic Center, a one-stop shop for diabetics and their caregivers; a Vision Center, an easy-to-use kiosk that allows customers to conveniently order glasses and contact lenses and try on new frames; an expanded Men's Grooming section that allows customers to use a an iPad to sample a new look; a nail bar that showcases various top brands and the latest colors; a hair-care aisle with hands-on displays where customers can see and feel items before purchase; and a grab-and-go cooler with milk, eggs and other items.

Overall, the store features a softer layout designed to make it easy for customers to find what they're looking for, with new signage and decor that includes ceiling rings clearly designating each section; lighting fixtures and brand headers across the beauty department; and a relaxing, warm color palette with wood tones and softer lighting.