Ricky’s NYC tests new markets with Halloween pop-ups

New York — Ricky’s Halloween, backed by Ricky’s NYC, a 23-year-old brand of ultra-hip beauty shops, has leased new pop-up locations for its Halloween retail stores in the Financial District and West Chelsea. The Winick Realty Group represented Ricky’s in those transactions.

Those two leases bring Ricky’s Halloween pop-up locations — which also merchandise products from its year-round stores — to 17.

In the Financial District, Ricky’s has leased a former J&R Records space for four months, which spans two adjacent storefronts at 33 and 34 Park Row between Beekman and Ann Streets and totals 12,000 sq. ft. on three levels. Each individual storefront provides 6,000 sq. ft. on three floors. “This location is ideal for Ricky’s because of the foot traffic and both residential and office density, not to mention the active, exciting future of the Financial District,” said Winick Broker Alex Hill.

Winick also brought Ricky’s to West Chelsea, where the company leased 5,000 sq. ft. of retail space on Tenth Avenue between 27th and 28th Streets. “This emerging market is driven by many attractions that complement the Ricky’s brand such as the High Line, an abundance of art galleries and the new Avenue School that is opening nearby,” said Hill, who also represented landlord Atlantic Development in the transaction. Since opening, this location has become one of Ricky’s top-performing sites.