Revionics and Nielsen integrate pricing data, technology

Roseville, Calif. – Revionics, Inc. and Nielsen Holdings, N.V., have signed a multi-year global strategic alliance agreement which will integrate Nielsen Pricing Insights with Revionics Life Cycle Price Optimization solutions. The alliance brings together Nielsen competitive market data with demand-based predictive analytics to help retailers quickly make data-driven pricing changes at enterprise scale to capitalize on competitive marketplace conditions.

The initial solution, which is immediately available, integrates Revionics Price Optimization and Nielsen Pricing Insights. This combined solution is designed to provide enhanced visibility into a retailer’s competitive pricing environment and Key Value Items (KVIs) at a local level. Through the alliance, Nielsen will provide Revionics with Nielsen Pricing Insights, which provides granular information to show specific price points that consumers are paying and the volume sold at those price points in the competitive marketplace.

Revionics Price Optimization integrates Nielsen Pricing Insights to weigh the importance of the individual prices along with other optimization engines and business rules. Revionics Price Optimization infused with Nielsen Pricing Insights aims to allow retailers to adapt to marketplace changes quickly and stay more competitive.

Additional solutions will be available in 2014.