Report: Wal-Mart Goes ‘Premium’ for Marketside

Bentonville, Ark. Wal-Mart’s new Marketside grocery stores will be focused around a “premium” rather than low-cost offering, according to a Financial Times report. The stores will be the first new banner launched by Wal-Mart in a decade.

Job advertisements for the new Wal-Mart business said the stores will deliver “unique solutions for time-starved consumers in a premium fresh/convenience oriented format,” according to the report.