Report: Tech giant Intel plans pop-up stores
Santa Clara, Calif. – Multiple media reports indicate that computer chip manufacturer Intel plans to open a number of pop-up stores selling electronic devices using Intel chips. John Wallace, business line manager of mobile and communications for Intel, announced at a Nov. 13 press event that the company will open its first “Intel Experience” store in the NoLita (North of Little Italy) neighborhood of New York City on Nov. 23.
Wallace said the stores will be temporary and only stay open until Jan. 25, 2014. Stores will recycle used devices, offer free coffee and have free movies on Fridays as well as guest lectures. There will also be online shopping access within stores. More details are expected in an official announcement in the near future.