Report: Starbucks files for ‘Fizzio’ trademark

Seattle – Starbucks Corporation has reportedly applied to trademark the term “Fizzio.” According to the Associated Press, the trademark would cover beverage-making machines as well as beverages, including soft drinks.

A Starbucks spokesperson is quoted as saying the filing with the U.S. Patent and Trademark Office is related to tests of flavored sodas and other carbonated beverages in the Austin, Texas, and Atlanta markets the retailer has been running since June, which so far have been successful.