Report: Retail top category utilizing location powered advertising; geo-fencing most popular
New York -- Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.
The "State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail" study reveals that geo-fencing, which includes geo-conquesting, is the most utilized location targeting strategy deployed by retailers. I
In other findings:
- For retailers, proximity impacts mobile ad performance, the sweet spot for ads served being between one and six miles.
- Location-based audience targeting is the #2 most utilized location powered strategy by retailers.
- Driving foot traffic to stores is the #1 objective for r