Report: Retail top category utilizing location powered advertising; geo-fencing most popular

New York -- Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

The "State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail" study reveals that geo-fencing, which includes geo-conquesting, is the most utilized location targeting strategy deployed by retailers.  I

In other findings:

  • For retailers, proximity impacts mobile ad performance, the sweet spot for ads served being between one and six miles.
  • Location-based audience targeting is the #2 most utilized location powered strategy by retailers.
  • Driving foot traffic to stores is the #1 objective for r