Report: Lululemon ending resale ban
Vancouver, Canada – Lululemon Athletica Inc. is reportedly ending its ban on customers who have resold its goods on sites such as EBay and Amazon.com from purchasing items on its e-commerce site. According to Bloomberg, Lululemon instituted the policy to stop consumers from purchasing and reselling merchandise in bulk, but is rescinding it after a large volume of customer complaints.
Lululemon has strict return policies that only give customers 14 days from date of delivery to return items, which must be unworn with original tags attached. The retailer is reportedly apologizing to all affected customers and will change the language on its website to make clear it does not mind customers reselling small quantities of goods on other sites.