Report: Green Week busiest online shopping week of season
New York – The Chase Holiday Pulse, released on Wednesday, shows that “Green Week” – from Dec. 10 to Dec. 16 – was the busiest seven-day period of the holiday shopping season in terms of transaction volume this year.
Online merchants saw high shopping volume – year-over-year sales and transaction for the same period were up 10.7% and 16.6% respectively – throughout the week as consumers acted to utilize free delivery offers before the holidays.
The number of settled transactions during Green Week exceeded Cyber Week (Nov. 26 to Dec. 2) by 1.3%. Comparatively, dollar sales were just a fraction (-0.9%) below this year’s Cyber Week sales results.
From Oct. 29 through Dec. 16, Pulse year-to-date sales are up 11.9% year-over-year while transactions grew by 22.1% year-over-year. Average ticket price is down year to date by 8.4% year-over-year.