RadioShack on hunt for creative agency
Fort Worth, Texas -- RadioShack Corp. has initiated a formal review of its creative agency of record for the U.S. general market. RadioShack reported total advertising expenses of approximately $206 million for the fiscal year ended Dec. 31, 2010.
To help navigate the review process, RadioShack has retained the services of Select Resources International (SRI), an agency-review consulting firm based in Santa Monica, Calif.
The retailer said the search will focus on identifying world-class agencies capable of delivering transformational creative concepts in a highly competitive retail landscape.