Premier Retail Networks to provide programming for BJ’s television department
New York City -- BJ’s Wholesale Club has selected Premier Retail Networks to provide high-quality, 1080p video programming for BJ’s in-club television department.
Under the multi-year agreement, PRN will provide BJ’s with strategic content and creative services, such as best-in-class HD 1080p programming, custom production services and a custom branding package. BJ’s members will be able to view high-quality television programming and will receive HD education at the point of purchase to better inform their television buying decisions. PRN will also provide BJ’s with national and regional advertising sales representation and support with advertisers and agencies across the country.
“We’re very well aligned with PRN’s strategic approach to creating engaging and effective content focused on the member experience at BJ’s,” said Chris Maynard, television buyer at BJ’s. “Their long track record and established best practices around content and creative services will greatly assist us in demonstrating the quality of our offering and informing the BJ’s member who is considering a television purchase.”