Popcorn Factory collaborates with Digby for mobile commerce

Austin, Texas Mobile commerce solution provider Digby said that Lakeforest, Ill.-based The Popcorn Factory has teamed with Digby to launch a mobile-optimized website for customers to purchase products from their mobile devices.

Through Digby’s Mobile Commerce Software Platform, The Popcorn Factory is enabling mobile as a strategic fourth channel by first offering a mobile-optimized website -- with iPhone, Blackberry and Android applications to be added at a later date. 

The Popcorn Factory mobile experience will allow customers to research and purchase items when they visit Thepopcornfactory.com on mobile devices including the iPhone/iTouch, BlackBerry and Android. Key features of the new mobile website include: rich product photographs, complete product descriptions, category navigation, email and a complete site search.