Piperlime launches pop-up in NYC
San Francisco The Gap-owned online accessories retailer Piperlime said Tuesday it will open its first pop-up store in the SoHo neighborhood of New York City.
The pop-up store will be open for 25 days, starting Sept. 9 to align with New York Fashion Week and closing on Oct. 3.
According to the retailer, the pop-up store will include an edited assortment of brands such as Marc by Marc Jacobs and Frye, tips on how to wear the season's trends, favorite picks from fashion editor and stylist Rachel Zoe and exclusive product from brands such as 7 For All Mankind, AG Adriano Goldschmied and Cynthia Vincent.
"It's the first time that Piperlime will be available in a three-dimensional environment, where customers can touch and feel product, put together head-to-toe outfits, and pick personal favorites from exclusive jewelry items to vintage-inspired tops to the must-have-boot for fall," said Jennifer Gosselin, general manager of Piperlime.