Perry Ellis launches e-commerce site dedicated to Callaway Golf Apparel
New York -- Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The Callawayapparel.com site offers U.S. and Canadian customers a fully branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.
"Callaway continues to be a leading premium performance golf brand worldwide and this e-commerce initiative provides yet another way to market the brand at every touch point, developing cutting-edge systems for engagement and customer satisfaction," commented Oscar Feldenkreis, president & COO of Perry Ellis International.
The e-commerce site will also include behind-the-scenes videos, style and golf tips, social media outreach initiatives, as well as a full collection of men's and women's shirts, pants, shorts, outerwear, rain gear and belts for sports enthusiasts, golfers and non-golfers alike.
"We are excited to continue strengthening our partnership with Perry Ellis International," stated Mark Leposky, senior VP of global operations for Callaway. "They are leaders in the golf apparel industry and we have utmost confidence that this new dotcom initiative will be successful and mutually profitable for both our companies. We look forward to seeing it unveiled."